Cookie Policy
Transparency in Digital Tracking & Data Collection
Effective Date: September 1, 2025 | Last Updated: May 15, 2026
This Cookie Policy explains how XG Game, a brand of XG Game (“XG Gaming”, “we”, “us”, or “our”), uses cookies and similar technologies on our website (the “Site”). It also explains your choices regarding these technologies.
If you have questions about this Policy, contact us at quentin@xgstudio.co
1) What are cookies and similar technologies?
- Cookies are small text files placed on your device when you visit a website.
- Web beacons/pixels are small code snippets that allow us or third parties to understand browsing behavior and measure campaign performance.
- Local storage (including HTML5) and SDKs may store information in your browser or app for similar purposes.
We refer to all of these collectively as “cookies”.
2) Why we use cookies
We use cookies to:
- Operate the Site (Essential/Strictly Necessary) – security, load balancing, consent management, and basic functionality.
- Improve performance (Analytics/Performance) – understand how visitors use the Site to improve content and UX.
- Enhance features (Functionality) – remember preferences (e.g., language, region).
- Marketing & Ads (Advertising/Targeting) – measure ad performance and show relevant content (e.g., Google Ads remarketing).
- Fraud prevention & security – detect and prevent abuse.
3) Legal bases and regional consent
- EEA/UK/Switzerland: We use consent for all non-essential cookies in accordance with GDPR and the ePrivacy rules. Essential cookies rely on legitimate interests (to provide the service you request).
- United States (e.g., California): We honor opt-out rights for targeted advertising and “sale/share” of personal information under CPRA.
- Other regions: We follow applicable local laws and industry standards.
Your consent is collected via our cookie banner and can be changed at any time (see Section 8).
4) Cookies we set (first-party) & third-party cookies
Below is an overview. Exact names/retention may change as we improve the Site.
A. Strictly Necessary (no consent required)
- jitai_session / auth token – Maintains session state, security, and load balancing. Duration: session to 24 months (varies).
- cookie_consent_status – Stores your cookie preferences. Duration: up to 12 months.
B. Analytics/Performance (consent required in EEA/UK)
- Google Analytics (_ga, _ga_*) – Aggregated usage statistics (pages visited, time on page, device, geolocation at a general level). Duration: 1–24 months. Data is used to improve Site performance and content.
C. Functionality (consent required in EEA/UK)
- language / region preference – Remembers your locale settings or form inputs. Duration: up to 12 months.
D. Advertising/Targeting (consent required in EEA/UK; opt-out in CA)
- Google Ads / Remarketing (e.g., IDE, ANID, _gcl_*) – Measures ad conversions and supports remarketing. Duration: 1–24 months.
Third parties may set their own cookies when their services are embedded on our Site (e.g., Google). These providers process data in line with their privacy policies.
Cookie Information Table
| Category | Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|---|
| Strictly Necessary | cookie_consent_status | XG Game | Stores consent preferences | 12 months |
| Strictly Necessary | jitai_session | XG Game | Session management & security | Session |
| Analytics | _ga / _ga_* | Google Analytics | Site usage statistics | 13–24 months |
| Functionality | lang_pref | XG Game | Saves language/region | 12 months |
| Advertising | _gcl_au / IDE | Google Ads | Conversion & remarketing | 90 days–24 months |
8) Your choices: manage, withdraw consent, or opt out
Cookie Control Options
- Cookie Banner/Preferences Center: Use the banner on your first visit (or the “Cookie Settings” link in the footer) to accept, reject, or customize non-essential cookies. You can change your choices anytime.
- Browser controls: Block or delete cookies via your browser settings (e.g., blocking third-party cookies). This may affect Site functionality.
- Google Analytics Opt-Out: You can use the Google Analytics opt-out add-on in supported browsers.
- Interest-based ads: Opt out via industry tools such as YourAdChoices (US) or YourOnlineChoices (EU) where available.
- Global Privacy Control (GPC): Where required by law (e.g., California), we treat a valid GPC signal as an opt-out of sale/share for targeted advertising cookies.
Important: Rejecting or disabling non-essential cookies will not prevent the Site from functioning, but some features may not work as intended. Essential cookies cannot be switched off.